A Preface to Marketing Management by J. Paul Peter

Book Title: A Preface to Marketing Management

Publisher: McGraw-Hill Education

ISBN: 007786106X

Author: J. Paul Peter

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J. Paul Peter with A Preface to Marketing Management

  • Corporate Finance (3rd Edition) (Pearson Series in Finance)
  • Marketing Research: An Applied Orientation (6th Edition)
  • Managerial Economics & Business Strategy (McGraw-Hill Economics)
  • Leadership: Research Findings, Practice, and Skills
  • Strategic Market Management
  • Fundamentals of Corporate Finance
  • Operations and Supply Chain Management: The Core
  • The Marketing Plan Handbook, 5th Edition
  • Management
  • Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition, 1 term (6 months) Printed Access Card) (Finance Titles in the Brigham Family)