Marketing Management: Knowledge and Skills, 11th Edition by J. Paul Peter

Book Title: Marketing Management: Knowledge and Skills, 11th Edition

Publisher: McGraw-Hill Education

ISBN: 0077861051

Author: J. Paul Peter

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J. Paul Peter with Marketing Management: Knowledge and Skills, 11th Edition

  • Employment and Labor Law
  • Financial Management: Theory & Practice
  • Corporate Information Strategy and Management: Text and Cases
  • Corporate Finance with Connect 1 Semester Access Card
  • Corporate Finance: A Focused Approach
  • Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
  • Research Methods For Business: A Skill Building Approach
  • Global Strategy
  • Survey of Accounting
  • CONNECT 1 SEMESTER ACCESS CARD FOR CORPORATE FINANCE