Marketing Management: Knowledge and Skills, 10th Edition by J. Paul Peter

Book Title: Marketing Management: Knowledge and Skills, 10th Edition

Publisher: McGraw-Hill/Irwin

ISBN: 0073530050

Author: J. Paul Peter

* You need to enable Javascript in order to proceed through the registration flow.

J. Paul Peter with Marketing Management: Knowledge and Skills, 10th Edition

  • Strategic Management
  • Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
  • Sports Marketing: A Strategic Perspective (4th Edition)
  • New Venture Creation: An Innovator′s Guide to Entrepreneurship
  • Retailing Management
  • Fundamentals of Management (10th Edition)
  • GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
  • Essentials of MIS (12th Edition)
  • Malcolm McDonald on Key Account Management
  • Essentials of Strategic Management: The Quest for Competitive Advantage